{"product_id":"the-marketing-leaders-playbook-joselyne-walter-9798896943853","title":"The Marketing Leader's Playbook","description":"\u003cp\u003eIn The Marketing Leader's Playbook, Joselyne Walter delivers a no-nonsense, practical guide for marketers who want to stop spinning their wheels and start leading like executives.\u003c\/p\u003e\u003cp\u003eDrawing on her diverse background in supply chain, logistics, and marketing leadership, Walter breaks down her proven 7-step system for scaling a marketing team, optimizing operations, and earning a seat at the executive table. From fixing inefficiencies and choosing the right tech tools to deciding what to outsource, building lean teams, and tracking true business value, this book is a strategic roadmap for high-impact marketing leadership.Whether you're a team of one or managing a full department, this playbook gives you the tools to scale your team, streamline operations, and earn a seat at the executive table.\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFix the leaks first by identifying inefficiencies before throwing more resources at the problem.\u003c\/li\u003e\n\u003cli\u003eChoose technology and AI tools that actually solve problems-instead of creating new ones.\u003c\/li\u003e\n\u003cli\u003eUse the In-House vs. Outsource Formula to decide what stays with your team and what goes to external partners.\u003c\/li\u003e\n\u003cli\u003eThink beyond the org chart by building lean teams that scale through internal allies and external experts.\u003c\/li\u003e\n\u003cli\u003eProve marketing's value with metrics that matter to the C-suite.\u003c\/li\u003e\n\u003cli\u003eFail fast, improve faster by building systems that prioritize iteration and learning.\u003c\/li\u003e\n\u003cli\u003eHire and structure for success with the right people in the right seats.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a solo marketer or leading a department, The Marketing Leader's Playbook will help you build the team, systems, and credibility you need to advance your career and drive business growth.\u003c\/p\u003e\u003cp\u003eIt's time to lead marketing like a business. This book shows you how.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joselyne Walter\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798896943853\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Digg Agency\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/05\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.55d","brand":"Joselyne Walter","offers":[{"title":"Paperback","offer_id":48742968590591,"sku":"9798896943853","price":20.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-leaders-playbook-joselyne-walter-9798896943853","provider":"WR Book House","version":"1.0","type":"link"}