{"product_id":"the-marketing-machiner-for-professional-virginia-s-nicols-9781692606824","title":"The Marketing Machine(R) for Professional Services - THE WORKBOOK: Endless quality referrals for lawyers, accountants, consultants, and more","description":"\u003cp\u003eOur first book in this series, \u003cem\u003eThe Marketing Machine(R) for Professional Services, \u003c\/em\u003ebuilt on the premise that referrals are the life blood of professionals. And now, \u003cstrong\u003ethis WORKBOOK version gives the professional services provider the means to put the principles to work\u003c\/strong\u003e. \u003c\/p\u003e\u003cp\u003eWhether you are getting too few referrals, or too many of the wrong kind, if you are relying on friends and associates for referrals, you may be sowing the seeds of disaster for your firm's competitiveness and profitability!\u003c\/p\u003e\u003cp\u003eAs a professional services firm, your marketing success will be measured not by the volume of 1\u003csup\u003est\u003c\/sup\u003e tier referrals, but from 2\u003csup\u003end\u003c\/sup\u003e and 3\u003csup\u003erd\u003c\/sup\u003e tier referrals . . . recommendations by people who have no direct connection to you and who know you only by reputation.\u003c\/p\u003e\u003cp\u003eGreat insight, but how do you make this work? By approaching the challenge systematically!\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Marketing Machine(R) for Professional Services\u003c\/em\u003eprovides the background for building your sustainable practice.\u003cstrong\u003eThe WORKBOOK adds a step-by-step playbook in the form of simple questions that pinpoint the essentials for YOUR firm. There's room for you to write your answers. Complete the workbook on your own schedule. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHere are the essentials of the formula: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Your Process\u003c\/strong\u003e- A consistent, disciplined playbook inspires confidence in you and your firm- and quality referrals, too.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefine Your Desired Client Base\u003c\/strong\u003e- Simple questions, one after another, help you identify the characteristics of clients you can serve successfully and profitably. Your marketing focuses on these prospects and only these.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnow How Many Clients you Want \u003c\/strong\u003e- How many new prospects can you and your firm handle each week and still deliver top notch services? Controlled growth is a basic requirement for an orderly practice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnless you are flush with client business and record-breaking profits, you need to read the book and work your way through this Workbook. It's more than an exercise, it's a step-by-step plan you will take into battle - and you'll refer to again and again to update with the changes in your business..\u003c\/p\u003e\u003cp\u003eIn addition to the basic workbook, you will have access to targeted companion guides for specific professions. On the list: Accountants, Financial Consultants, Insurance Agents and Brokers, Real Estate Agents and Brokers, Legal Offices and more.\u003cem\u003eThe Marketing Machine(R) for Professional Services \u003c\/em\u003eis just the beginning.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Virginia S. Nicols,Joseph A. Krueger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1692606824\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781692606824\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 52\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.11d","brand":"Virginia S. Nicols","offers":[{"title":"Paperback","offer_id":48587821908223,"sku":"9781692606824","price":14.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-machiner-for-professional-virginia-s-nicols-9781692606824","provider":"WR Book House","version":"1.0","type":"link"}