{"product_id":"the-marketing-machiner-for-small-virginia-s-nicols-9781692653507","title":"The Marketing Machine(R) for Small Business Accountants - THE WORKBOOK: Systematic and measurable referral marketing programs","description":"\u003cp\u003eOur first book in this series, \u003cem\u003eThe Marketing Machine(R) for Small Business Accountants, \u003c\/em\u003ebuilt on the premise that referrals are the life blood of professionals. And now, \u003cstrong\u003ethis WORKBOOK version gives you an easy way to put the principles to work\u003c\/strong\u003e. \u003c\/p\u003e\u003cp\u003eIf you are getting too few referrals, or too many of the wrong kind, your firm will continue to face an uphill battle. The WORKBOOK takes you step by step through the process of reaching what we call 2\u003csup\u003end\u003c\/sup\u003e and 3\u003csup\u003erd\u003c\/sup\u003e tier referral sources -- people who have no direct connection to you and who know you and your work only by reputation.\u003c\/p\u003e\u003cp\u003eIt's all possible when approached systematically!\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Marketing Machine(R) for Small Business Accountants\u003c\/em\u003e provides the background for building your sustainable practice. \u003cstrong\u003eThe WORKBOOK adds a step-by-step playbook in the form of simple questions that pinpoint the essentials for YOUR firm. There's room for you to write your answers. Complete the workbook on your own schedule. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHere are the essentials of the formula: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Your Process\u003c\/strong\u003e- A consistent, disciplined playbook inspires confidence in you and your firm - and quality referrals, too.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefine Your Desired Client Base\u003c\/strong\u003e - Simple questions, one after another, help you identify the characteristics of small business clients you can serve successfully and profitably. Your marketing focuses on these prospects and only these.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnow How Many Clients you Want \u003c\/strong\u003e -- How many new prospects can you and your firm handle each week and still deliver top notch services? Controlled growth is a basic requirement for an orderly practice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnless you are flush with client business and record-breaking profits, you need to read the book and work your way through this Workbook. It's more than an exercise, it's a step-by-step plan you will take into battle - and you'll refer to again and again to update with the changes in your business.\u003c\/p\u003e\u003cp\u003eIn addition to the basic workbook, you will have access to targeted supplemental checklists, marketing tips, etc. The \u003cem\u003eMarketing Machine(R) for Small Business Accountants\u003c\/em\u003e and its companion WORKBOOK are just the beginning!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Virginia S. Nicols,Joseph A. Krueger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1692653504\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781692653507\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 52\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.11d","brand":"Virginia S. Nicols","offers":[{"title":"Paperback","offer_id":48587821940991,"sku":"9781692653507","price":14.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-machiner-for-small-virginia-s-nicols-9781692653507","provider":"WR Book House","version":"1.0","type":"link"}