{"product_id":"the-marketing-mix-that-works-jonathan-fashbaugh-9798993446608","title":"The Marketing Mix That Works: A Comprehensive Marketing Manual Designed to Help Dental Offices Grow","description":"Most dentists don't go into practice to become marketers, but sooner or later, every dentist runs into the same painful question: \"How much should I be spending on marketing, and how do I know it's actually working?\" \u003cp\u003e\u003c\/p\u003eThis marketing book has answers. Human-written by Jonathan Fashbaugh, a dental marketing specialist with more than two decades experience dentists grow profitable practices, \u003ci\u003eThe Marketing Mix That Works\u003c\/i\u003e cuts through hype and confusion to show dentists what actually drives new patients into the dental office. \u003cp\u003e\u003c\/p\u003eDentists, doctors, office managers, and consultants will find a clear, battle-tested framework that describes: \u003cul\u003e\n\u003cli\u003eA proven dental marketing strategy with easy tips and advanced concepts.\u003c\/li\u003e\n\u003cli\u003eWhy some practices seem to effortlessly attract patients while others struggle (and how to get on the winning side).\u003c\/li\u003e\n\u003cli\u003eThe essential components of a marketing mix that works plus how to properly launch then and ensure they are optimized.\u003c\/li\u003e\n\u003cli\u003eThe hidden pitfalls that cause practices to bleed money without results, from \"marketing ADHD\" to brand disconnects.\u003c\/li\u003e\n\u003cli\u003eA practical process for forecasting, budgeting, and measuring marketing ROI so you can stop guessing and start growing.\u003c\/li\u003e\n\u003c\/ul\u003eJonathan doesn't just hand out theory. He has lived this world, working with hundreds of practices nationwide. Along the way, he has seen brilliant marketing campaigns fall flat because the patient experience was broken, and simple, consistent strategies turn struggling offices into thriving, referral-rich practices. \u003cp\u003e\u003c\/p\u003eWhether you're a new dentist trying to get traction or a seasoned owner tired of feeling burned by marketing companies, this book will help you take control of your growth. You'll walk away with a clear understanding of what to do, what to avoid, and how to finally stop asking, \"Am I just wasting money on marketing?\" \u003cp\u003e\u003c\/p\u003eThe answer: not if you use The Marketing Mix That Works.\u003cb\u003eMarketing Questions Answered In The Marketing Mix That Works\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eHow much should I spend on marketing?\u003c\/li\u003e\n\u003cli\u003eWhy is this other dentist doing so well-and what's he doing differently?\u003c\/li\u003e\n\u003cli\u003eHow do I know I'm not just going to waste my money on marketing again?\u003c\/li\u003e\n\u003cli\u003eWhy doesn't marketing just work?\u003c\/li\u003e\n\u003cli\u003eHow can I get a website that doesn't have to be redone every other year?\u003c\/li\u003e\n\u003cli\u003eWhy can't I just use my current website with a new marketing company?\u003c\/li\u003e\n\u003cli\u003eWhy would people choose me instead of the dentist down the street?\u003c\/li\u003e\n\u003cli\u003eHow will I turn leads into actual revenue?\u003c\/li\u003e\n\u003cli\u003eWho should I be targeting as my \"home run\" patients?\u003c\/li\u003e\n\u003cli\u003eWhat is the best way to attract new patients?\u003c\/li\u003e\n\u003cli\u003eWhat's the secret to making social media actually work for my practice?\u003c\/li\u003e\n\u003cli\u003eWhy is marketing so expensive?\u003c\/li\u003e\n\u003cli\u003eHow many patients can I realistically get per month?\u003c\/li\u003e\n\u003cli\u003eHow can I stop competitors from stealing my new patients?\u003c\/li\u003e\n\u003cli\u003eWhat does Google really think about my dental website?\u003c\/li\u003e\n\u003cli\u003eWhat parts of my marketing are actually broken-and what's working fine?\u003c\/li\u003e\n\u003cli\u003eHow can I make sure my marketing company is truly accountable?\u003c\/li\u003e\n\u003cli\u003eHow do I know when it's time to change direction or stick with the plan?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWhy Dentists? Is The Book Applicable To Other Businesses?\u003c\/b\u003eWhen Jonathan started his agency in 2010, he didn't set out to start a dental marketing company. Before then, he worked at an agency that served plastic surgeons, ophthalmologists, bariatric surgeons, and even lawyers. It just happened that Jonathan's first customer was a dentist, his second customer was a dentist, and the dentists just kept coming. In 2013, he and his business partner rebranded the company to officially become a dental marketing specialty agency. \u003cp\u003e\u003c\/p\u003eThe Marketing Mix That Works includes all of the marketing strategy and tactics that work very well for dentists as well for all types of service businesses. Especially if you work in a medical office, buy this book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Fashbaugh\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798993446608\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Saginaw Creative Studios\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 154\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Jonathan Fashbaugh","offers":[{"title":"Paperback","offer_id":48623605186815,"sku":"9798993446608","price":14.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-mix-that-works-jonathan-fashbaugh-9798993446608","provider":"WR Book House","version":"1.0","type":"link"}