{"product_id":"the-marketing-of-academic-national-david-baker-9780443134357","title":"The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement","description":"\u003ci\u003eThe Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement\u003c\/i\u003e enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Baker, Patrick Lo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0443134359\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780443134357\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Chandos Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 786\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.98w x 1.57d","brand":"David Baker","offers":[{"title":"Paperback","offer_id":44449920549119,"sku":"9780443134357","price":98.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e1d5480-e5f8-424c-a5d9-801c08ed40ac.jpg?v=1698501754","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-of-academic-national-david-baker-9780443134357","provider":"WR Book House","version":"1.0","type":"link"}