{"product_id":"the-marketing-of-childrens-toys-rebecca-c-hains-9783030628833","title":"The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rebecca C. Hains\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030628833\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030628833\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.73d","brand":"Rebecca C. Hains","offers":[{"title":"Paperback","offer_id":44128360857855,"sku":"9783030628833","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d648828-e1b3-4ae9-aa94-ccbe349179a5.jpg?v=1687458318","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-of-childrens-toys-rebecca-c-hains-9783030628833","provider":"WR Book House","version":"1.0","type":"link"}