{"product_id":"the-marketing-plan-handbook-alexander-chernev-9781936572557","title":"The Marketing Plan Handbook","description":"\u003cp\u003e\u003cem\u003eThe Marketing Plan Handbook\u003c\/em\u003e (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Chernev\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1936572559\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781936572557\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cerebellum Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.32d","brand":"Alexander Chernev","offers":[{"title":"Paperback","offer_id":44042448371967,"sku":"9781936572557","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1c3c0619-8787-4fab-936a-1e362263fa3d.jpg?v=1684961583","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-plan-handbook-alexander-chernev-9781936572557","provider":"WR Book House","version":"1.0","type":"link"}