{"product_id":"the-marketing-plan-handbook-marian-wood-9780133078350","title":"The Marketing Plan Handbook","description":"Directed primarily toward undergraduate Marketing college\/university majors, this text also provides practical content to current and aspiring industry professionals. \u003cbr\u003e\u003ci\u003eThe Marketing Plan Handbook \u003c\/i\u003eis the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marian Wood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0133078353\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780133078350\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 7.43w x 0.43d","brand":"Marian Wood","offers":[{"title":"Paperback","offer_id":47419003863295,"sku":"9780133078350","price":139.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_14f585ca-6fbf-41e6-9b11-c01340028d80.jpg?v=1761508857","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-plan-handbook-marian-wood-9780133078350","provider":"WR Book House","version":"1.0","type":"link"}