{"product_id":"the-marketing-revolution-in-politics-bruce-i-newman-9781442647992","title":"The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing","description":"\u003cp\u003eIn 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. \u003cem\u003eThe Marketing Revolution in Politics\u003c\/em\u003e shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eA compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWinner of the 2016 International Book Award in the \"Business: Marketing \u0026amp; Advertising\" category.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce I. Newman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 144264799X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781442647992\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rotman-Utp Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.30w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/16\/2016\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2016","brand":"Bruce I. Newman","offers":[{"title":"Hardcover","offer_id":43989834334463,"sku":"9781442647992","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c447d3e-831e-47f6-b7fc-e7fca62c42af.jpg?v=1683301641","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-revolution-in-politics-bruce-i-newman-9781442647992","provider":"WR Book House","version":"1.0","type":"link"}