{"product_id":"the-marketing-sales-cookbook-lloyd-e-corder-9781463665005","title":"The Marketing \u0026 Sales Cookbook: 12 Recipes for Attracting \u0026 Retaining Great Customers","description":"No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lloyd E. Corder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1463665008\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781463665005\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.30d","brand":"Lloyd E. Corder","offers":[{"title":"Paperback","offer_id":44066438840575,"sku":"9781463665005","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4c7cc1d-49de-4915-b6a5-4404cdac9448.jpg?v=1685407277","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-sales-cookbook-lloyd-e-corder-9781463665005","provider":"WR Book House","version":"1.0","type":"link"}