{"product_id":"the-marketing-strategy-of-the-nicola-gundrum-9783656300823","title":"The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?","description":"Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicola Gundrum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3656300828\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783656300823\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grin Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 20\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.05d","brand":"Nicola Gundrum","offers":[{"title":"Paperback","offer_id":47244295045375,"sku":"9783656300823","price":34.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c722c2f5-8a47-4d37-8936-8a10fec4d7be.jpg?v=1758135397","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marketing-strategy-of-the-nicola-gundrum-9783656300823","provider":"WR Book House","version":"1.0","type":"link"}