{"product_id":"the-marking-enterprise-jean-claude-thoenig-9781349280223","title":"The Marking Enterprise: Business Success and Societal Embedding","description":"Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean-Claude Thoenig, Charles Waldman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349280224\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349280223\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 241\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.54d","brand":"Jean-Claude Thoenig","offers":[{"title":"Paperback","offer_id":47200562184447,"sku":"9781349280223","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_62db63fb-1701-4993-9a63-dc5ef761c4e5.jpg?v=1756787267","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-marking-enterprise-jean-claude-thoenig-9781349280223","provider":"WR Book House","version":"1.0","type":"link"}