{"product_id":"the-martech-handbook-darrell-alfonso-9781398606463","title":"The Martech Handbook: Build a Technology Stack to Attract and Retain Customers","description":"\u003cp\u003e\u003cb\u003eIncrease customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. \u003cb\u003e\u003ci\u003eThe Martech Handbook \u003c\/i\u003e\u003c\/b\u003eprovides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. \u003cp\u003e\u003c\/p\u003eThis book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Darrell Alfonso\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398606464\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398606463\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Darrell Alfonso","offers":[{"title":"Hardcover","offer_id":44064537805055,"sku":"9781398606463","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8dde95c4-1d0d-4a38-87e3-d436baeaeded.jpg?v=1685396077","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-martech-handbook-darrell-alfonso-9781398606463","provider":"WR Book House","version":"1.0","type":"link"}