{"product_id":"the-massage-therapists-handbook-michael-alicia-9781462004263","title":"The Massage Therapist's Handbook: A Practical Guide to the Business of Massage","description":"\u003cp\u003e\u003cb\u003eThis guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAfter nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. \u003ci\u003eThe Massage Therapist's Handbook\u003c\/i\u003e navigates through the array of business decisions necessary to start a business-from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.\u003cbr\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e- How do you get clients?\u003c\/li\u003e \u003cli\u003e- How do you keep clients?\u003c\/li\u003e \u003cli\u003e- What do you need to be successful?\u003c\/li\u003e \u003cli\u003e- How should you advertise?\u003c\/li\u003e \u003cli\u003e- How do you stay healthy and balanced?\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Massage Therapist's Handbook\u003c\/i\u003e gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage.\u003c\/p\u003e \u003cp\u003e\"Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.\"\u003cbr\u003e -Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Alicia\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1462004261\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781462004263\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/17\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.43d","brand":"Michael Alicia","offers":[{"title":"Paperback","offer_id":44066419966207,"sku":"9781462004263","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73e486d3-f900-4b23-a252-21e425f21baa.jpg?v=1685407163","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-massage-therapists-handbook-michael-alicia-9781462004263","provider":"WR Book House","version":"1.0","type":"link"}