{"product_id":"the-mattel-archive-ynon-kreiz-9780847875894","title":"The Mattel Archive","description":"\u003cb\u003eAn original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eCelebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. \u003cp\u003e\u003c\/p\u003eBeautifully illustrated with full pages from Mattel's original printed catalogs--design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade--the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry. \u003cp\u003e\u003c\/p\u003eEncompassing the evolution of a remarkable archive of toys--with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price--the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide. \u003cp\u003e\u003c\/p\u003eFeaturing contributions from designers and collaborators, \u003ci\u003eTimeless Play\u003c\/i\u003e not only celebrates the toys themselves but also the memories they've created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel--where every toy tells a story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ynon Kreiz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 084787589X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780847875894\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rizzoli International Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs","brand":"Ynon Kreiz","offers":[{"title":"Hardcover","offer_id":47202195341567,"sku":"9780847875894","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b6db26c0-9f2b-4b54-9bcf-660c2311eff5.jpg?v=1756819900","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-mattel-archive-ynon-kreiz-9780847875894","provider":"WR Book House","version":"1.0","type":"link"}