{"product_id":"the-measurement-of-meaning-charles-e-osgood-9780252745393","title":"The Measurement of Meaning","description":"In this pioneering study, the authors \u003cbr\u003e deal with the nature and theory of meaning and present a new, objective \u003cbr\u003e method for its measurement which they call the \u003ci\u003esemantic differential\u003c\/i\u003e. \u003cbr\u003e This instrument is not a specific test, but rather a general technique of \u003cbr\u003e measurement that can be adapted to a wide variety of problems in such areas \u003cbr\u003e as clinical psychology, social psychology, linguistics, mass communications, \u003cbr\u003e esthetics, and political science. The core of the book is the authors' description, \u003cbr\u003e application, and evaluation of this important tool and its far-reaching \u003cbr\u003e implications for empirical research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charles E. Osgood, George J. Suci, Percy Tannenbaum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0252745396\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780252745393\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Illinois Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/1967\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.54w x 0.97d","brand":"Charles E. Osgood","offers":[{"title":"Paperback","offer_id":43913513730303,"sku":"9780252745393","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_516bf239-a2c5-4238-8d28-a7f935ce9042.jpg?v=1680620785","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-measurement-of-meaning-charles-e-osgood-9780252745393","provider":"WR Book House","version":"1.0","type":"link"}