{"product_id":"the-media-handbook-helen-katz-9781032671369","title":"The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying","description":"\u003cp\u003eNow in its 9\u003csup\u003eth\u003c\/sup\u003e edition, \u003ci\u003eThe Media Handbook\u003c\/i\u003e introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Helen Katz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 103267136X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032671369\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Helen Katz","offers":[{"title":"Paperback","offer_id":46838442164479,"sku":"9781032671369","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2792141c-3a56-42ad-81f0-cdd4a09b6f94.jpg?v=1746589847","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-media-handbook-helen-katz-9781032671369","provider":"WR Book House","version":"1.0","type":"link"}