{"product_id":"the-medici-effect-frans-johansson-9781633692947","title":"The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation: With a New Preface and Discussion Guide","description":"\u003cp\u003eWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003c\/p\u003e\u003cp\u003eFrans Johansson's \u003ci\u003eThe Medici Effect\u003c\/i\u003e shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.\u003c\/p\u003e\u003cp\u003eClayton M. Christensen, bestselling author of \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e, has described \u003ci\u003eThe Medici Effect\u003c\/i\u003e as one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.\u003c\/p\u003e\u003cp\u003eNow with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, \u003ci\u003eThe Medici Effect\u003c\/i\u003e is a timeless classic that will help you reach your innovative peak.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frans Johansson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1633692949\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781633692947\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2017","brand":"Frans Johansson","offers":[{"title":"Paperback","offer_id":44057270288639,"sku":"9781633692947","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad44a43f-a379-4e0d-942b-78b7376b2ff0.jpg?v=1685046004","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-medici-effect-frans-johansson-9781633692947","provider":"WR Book House","version":"1.0","type":"link"}