{"product_id":"the-medtech-sales-playbook-eric-lambert-9783033112605","title":"The MedTech Sales Playbook: Clinical Selling or Sell Solutions, Build Trust, and Win Without Chasing the Business","description":"\u003cb\u003eThe MedTech Sales Playbook\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eClinical Selling to Sell Solutions, Build Trust, and Win Without Chasing the Business\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eBy Eric Lambert \u003cp\u003e\u003c\/p\u003e\u003cb\u003eMore than 70% of MedTech sales reps miss their targets.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eNot because their product isn't good. \u003cp\u003e\u003c\/p\u003eNot because the customer isn't ready. \u003cp\u003e\u003c\/p\u003eBut because most reps still use outdated sales techniques that no longer work in healthcare. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eThis isn't just another sales book. \u003cp\u003e\u003c\/p\u003eIt's the \u003cb\u003efirst playbook written specifically for Medical Device and MedTech professionals\u003c\/b\u003e-from the field, for the field. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eWhether you're: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e- New to MedTech sales and looking to build a rock-solid foundation \u003cp\u003e\u003c\/p\u003e- A rep struggling to gain access, build trust, or move deals forward \u003cp\u003e\u003c\/p\u003e- A seasoned performer ready to lead with confidence and credibility... \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eThis book will help you: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e✅ Shift from product-pusher to trusted clinical partner \u003cp\u003e\u003c\/p\u003e✅ Sell solutions, not just features \u003cp\u003e\u003c\/p\u003e✅ Build scientific credibility and clinical alignment \u003cp\u003e\u003c\/p\u003e✅ Navigate objections, silence, and slow-moving stakeholders \u003cp\u003e\u003c\/p\u003e✅ Lead buying conversations across decision-makers \u003cp\u003e\u003c\/p\u003e✅ Close without pressure-and without losing trust \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eInside, you'll find: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e- 11 field-tested chapters built around real-world MedTech sales situations \u003cp\u003e\u003c\/p\u003e- Tactical tips, do's and don'ts, and practical frameworks \u003cp\u003e\u003c\/p\u003e- A bonus toolbox with checklists, conversation starters, and follow-up tools \u003cp\u003e\u003c\/p\u003e- A final challenge to lead the next era of solution-driven, value-based selling \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you sell medical devices or technologies in today's complex healthcare environment, this is the guide you've been waiting for.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eStop chasing the business. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eStart becoming the one they trust. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Lambert\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3033112609\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783033112605\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Eric Lambert\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 268\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Eric Lambert","offers":[{"title":"Paperback","offer_id":47611868152063,"sku":"9783033112605","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_83e4216a-4a54-4724-8a38-12f4f91fa383.jpg?v=1764516608","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-medtech-sales-playbook-eric-lambert-9783033112605","provider":"WR Book House","version":"1.0","type":"link"}