{"product_id":"the-mobile-natives-guide-to-aurelie-guerrieri-9780692892961","title":"The Mobile Native's Guide to Marketing","description":"\u003cb\u003eMobile is a revolution, the marker of a new era for a new type of consumer: the \u003ci\u003eMobile Native.\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMobile Natives\u003c\/i\u003e crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention. \u003cp\u003e\u003c\/p\u003eThis book offers a 360  vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging \u003ci\u003eMobile Natives\u003c\/i\u003e, and provides clear strategies to monetize mobile apps.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aurelie Guerrieri\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692892966\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692892961\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Akilaone\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.58d","brand":"Aurelie Guerrieri","offers":[{"title":"Paperback","offer_id":44120099586303,"sku":"9780692892961","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_30a37183-da9a-48f7-9c60-96deb8fa6e27.jpg?v=1687412544","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-mobile-natives-guide-to-aurelie-guerrieri-9780692892961","provider":"WR Book House","version":"1.0","type":"link"}