{"product_id":"the-modern-marketers-field-guide-matt-heinz-9780615487816","title":"The Modern Marketer's Field Guide","description":"The speed of innovation and change in B2B marketing has never been greater. And the need for clarity, for a blueprint, for a guide to what's really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion - that's what we get asked for more than anything else. Which is why we wrote this book. It covers a lot of ground, but quickly. We've addressed a comprehensive view of the sales and marketing pipeline, but done it in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Heinz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615487815\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615487816\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Heinz Marketing Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Matt Heinz","offers":[{"title":"Paperback","offer_id":48443584708863,"sku":"9780615487816","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_43e88ac2-42f5-4b71-9753-88da5873250b.jpg?v=1777206433","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-modern-marketers-field-guide-matt-heinz-9780615487816","provider":"WR Book House","version":"1.0","type":"link"}