{"product_id":"the-modern-marketing-playbook-kum-doreen-9789819819102","title":"The Modern Marketing Playbook","description":"\u003cp\u003eToday's digital-first consumers are armed with information, demand authenticity, and live on their mobile devices. Competitors are armed with data and could be the new kid on the block that is a wizard at engaging with consumers. The gap between academic knowledge and real-world success has never been wider.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not another textbook. \u003cstrong\u003eThe Modern Marketing Playbook\u003c\/strong\u003e is your hands-on guide to thriving in today's dynamic business world. With real-world case studies from Asia and beyond, it blends cutting-edge marketing strategies, academic insights, and industry experience to help you understand consumer behavior, embrace technology, and use actionable frameworks to build powerful brands that deliver measurable results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're an enthusiastic undergraduate, an ambitious MBA student, a startup founder building from scratch, a marketing professional climbing the career ladder, or a business leader driving digital transformation, this playbook is for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGain the skills, tools, and confidence to turn marketing theory into marketing triumphs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kum Doreen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9819819105\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789819819102\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d","brand":"Kum Doreen","offers":[{"title":"Hardcover","offer_id":48588345835775,"sku":"9789819819102","price":88.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-modern-marketing-playbook-kum-doreen-9789819819102","provider":"WR Book House","version":"1.0","type":"link"}