{"product_id":"the-money-raising-nonprofit-brand-jeff-brooks-9781118583425","title":"The Money-Raising Nonprofit Brand","description":"\u003cb\u003eWhy commercial-style branding doesn't work for nonprofits--and what does\u003c\/b\u003e \u003cp\u003eTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? \u003ci\u003eThe Money-Raising Nonprofit Brand + Website\u003c\/i\u003e argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a real-world fundraising strategies that work in the nonprofit world\u003c\/li\u003e \u003cli\u003eDisabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world\u003c\/li\u003e \u003cli\u003eWritten by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Brooks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118583426\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118583425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.10d","brand":"Jeff Brooks","offers":[{"title":"Hardcover","offer_id":44054539993343,"sku":"9781118583425","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_36c9bd6e-2f77-43db-a561-00b9f7ab8229.jpg?v=1685030539","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-money-raising-nonprofit-brand-jeff-brooks-9781118583425","provider":"WR Book House","version":"1.0","type":"link"}