{"product_id":"the-moral-of-the-story-jeff-freedman-9781977530011","title":"The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People","description":"In a world where people can learn about a brand's products and services from friends, family, and other trusted sources at the touch of a screen, brands must reconsider how they interact and build relationships with people.In this insightful and instructive book on brand marketing and storytelling, advertising agency veteran and CEO Jeff Freedman shares his personal journey of discovering how successful brands build strong relationships with people. Through stories of his own personal and business experiences, Freedman guides readers on how to discover and share the moral of their story to become a brand that audiences love.The Moral of the Story is a must-read that will cause you to rethink how you represent your brand and help build lasting, authentic relationships that will enable your brand to thrive.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Freedman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 197753001X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781977530011\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Jeff Freedman","offers":[{"title":"Paperback","offer_id":48450075066623,"sku":"9781977530011","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_05408e07-cae6-4bec-b743-3fbc20a83ed2.jpg?v=1777266116","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-moral-of-the-story-jeff-freedman-9781977530011","provider":"WR Book House","version":"1.0","type":"link"}