{"product_id":"the-motherhood-business-anne-teresa-demo-9780817318901","title":"The Motherhood Business: Consumption, Communication, and Privilege","description":"\u003ci\u003eThe Motherhood Business\u003c\/i\u003e is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering, consumption, mobility, and leisure. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Motherhood Business\u003c\/i\u003e follows the harried mother's path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and \"mompreneurs\"over the last decade. \u003cp\u003e\u003c\/p\u003eStarting with the rapidly expanding global fertility market, \u003ci\u003eThe Motherhood Business\u003c\/i\u003e explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of \"intensive mothering ideology\" in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship. \u003cp\u003e\u003c\/p\u003eAlthough social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, \u003ci\u003eThe Motherhood Business\u003c\/i\u003e illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anne Teresa Demo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0817318909\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780817318901\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University Alabama Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/13\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.28h x 5.05w x 1.08d","brand":"Anne Teresa Demo","offers":[{"title":"Hardcover","offer_id":48086957326591,"sku":"9780817318901","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f4ba436d-b407-4f66-b8fa-9dc5b294d00b.jpg?v=1769097476","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-motherhood-business-anne-teresa-demo-9780817318901","provider":"WR Book House","version":"1.0","type":"link"}