{"product_id":"the-moulton-bicycle-bruce-d-epperson-9781476673257","title":"The Moulton Bicycle: A History of the Innovative Compact Design","description":"\u003cp\u003e In 1963, British inventor Alex Moulton (1920-2012) introduced an innovative compact bicycle. \u003ci\u003eArchitectural Review\u003c\/i\u003e editor Reyner Banham (1922-1988) predicted it would give rise to \"a new class of cyclists,\" young urbanites riding by choice, not necessity. Forced to sell his firm in 1967, Moulton returned in the 1980s with an even more radical model, the AM--his acclaim among technology and design historians owed much to Banham's writings.\u003c\/p\u003e\u003cp\u003e The AM's price tag (some models cost many thousands of dollars) has inspired tech-savvy cyclists to create \"hot rod\" compact bikes from Moulton-inspired \"shopper\" cycles of the 1970s--a trend also foreseen by Banham, who considered hot rod culture the \"folk art of the mechanical era.\"\u003c\/p\u003e\u003cp\u003e The author traces the intertwined lives of two unusually creative men who had an extraordinary impact on each others' careers, despite having met only a few times.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce D. Epperson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 147667325X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476673257\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/17\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 229\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.90w x 0.60d","brand":"Bruce D. Epperson","offers":[{"title":"Paperback","offer_id":44129395343615,"sku":"9781476673257","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fb0576a6-e0ff-4831-8772-8b7cddb580d2.jpg?v=1687463668","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-moulton-bicycle-bruce-d-epperson-9781476673257","provider":"WR Book House","version":"1.0","type":"link"}