{"product_id":"the-murville-principles-marie-louise-murville-9798184680101","title":"The Murville Principles: 10 Leadership Principles That Turn Strategy into Execution","description":"\u003cp\u003eWhy do so many strategies fail in execution?\u003c\/p\u003e\u003cp\u003eAfter more than thirty years building, scaling, and transforming technology-driven organizations, from startups to Fortune 500 companies, Marie-Louise Murville kept seeing the same pattern: the problem is rarely the strategy. It's execution.\u003c\/p\u003e\u003cp\u003eAn MIT-trained engineer who became a CEO, COO, and founder, Murville distills three decades of hard-won experience into ten practical principles that determine whether organizations succeed or fail.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis isn't theory. These principles were tested under real pressure: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTurned around an unprofitable Health IT company in one year, with every customer becoming a reference account\u003c\/li\u003e\n\u003cli\u003eGrew a B2B startup from pre-revenue to $600K with 48 Fortune 500 customers\u003c\/li\u003e\n\u003cli\u003eCo-founded a medical device company, raised $15 million, and won Fortune 500 customers in a business still thriving two decades later\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eThrough the ten principles and three in-depth case studies, you'll learn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild high-performing teams and match people to the right roles\u003c\/li\u003e\n\u003cli\u003eTurn strategy into disciplined, repeatable execution\u003c\/li\u003e\n\u003cli\u003eDesign organizations where accountability and results follow\u003c\/li\u003e\n\u003cli\u003eMake better decisions under uncertainty\u003c\/li\u003e\n\u003cli\u003eIntegrate product, marketing, and operations as one system\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a CEO, founder, executive, manager, or emerging leader, \u003ci\u003eThe Murville Principles\u003c\/i\u003e offers a practical framework for building organizations that deliver lasting results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStrategy matters. Execution wins.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marie-Louise Murville\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798184680101\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/29\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 50\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.12d","brand":"Marie-Louise Murville","offers":[{"title":"Paperback","offer_id":48871440941311,"sku":"9798184680101","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-murville-principles-marie-louise-murville-9798184680101","provider":"WR Book House","version":"1.0","type":"link"}