{"product_id":"the-naming-book-brad-flowers-9781599186665","title":"The Naming Book: 5 Steps to Creating Brand and Product Names That Sell","description":"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In \u003ci\u003eThe Naming Book\u003c\/i\u003e, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming \u003ci\u003eanything\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brad Flowers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1599186667\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781599186665\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Brad Flowers","offers":[{"title":"Paperback","offer_id":43995089862911,"sku":"9781599186665","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e1d79566-e3e0-4c1e-abf7-5fa930c5db09.jpg?v=1683333833","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-naming-book-brad-flowers-9781599186665","provider":"WR Book House","version":"1.0","type":"link"}