{"product_id":"the-nature-of-marketing-c-brymer-9780230203365","title":"The Nature of Marketing: Marketing to the Swarm as Well as the Herd","description":"The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Brymer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230203361\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230203365\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/14\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 205\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.00w x 0.80d","brand":"C. Brymer","offers":[{"title":"Hardcover","offer_id":47420385296639,"sku":"9780230203365","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f420219d-f3d7-420f-8700-95a8ce79f893.jpg?v=1761526036","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-nature-of-marketing-c-brymer-9780230203365","provider":"WR Book House","version":"1.0","type":"link"}