{"product_id":"the-negotiation-playbook-daniel-cross-9781804284797","title":"The Negotiation Playbook: How to Ask for What You're Worth and Actually Get It","description":"\u003cp\u003e\u003cstrong\u003eThe Negotiation Playbook: How to Ask for What You're Worth and Actually Get It\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart of the Wealth Mechanics series by Daniel Cross, The Negotiation Playbook bypasses the psychology of why asking for money feels hard and focuses entirely on the concrete mechanics of the conversation. This manual is designed to give you exactly what to say, in what order, and why it works, ensuring you never walk out of a room leaving money on the table.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a job candidate, a freelancer, an operations manager, or partners sitting at the kitchen table, this book offers actionable scripts and decision frameworks for high-stakes money conversations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will learn how to navigate essential negotiation scenarios, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaming the Number First: \u003c\/strong\u003e Use the anchoring effect to set the frame for everything that follows by stating a well-researched opening number.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhen They Lowball You: \u003c\/strong\u003e Respond to underwhelming offers with a structured, two-round counter strategy built around evidence, not emotion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNegotiating the Whole Package: \u003c\/strong\u003e Expand the pie by trading across terms like signing bonuses, equity, flexibility, and title when base pay is fixed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePricing Work That Doesn't Have a Price Tag: \u003c\/strong\u003e Use a concrete floor-versus-value formula to set freelance and creative rates confidently.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsking for the Raise: \u003c\/strong\u003e Build a documented, scope-based case and request a dedicated meeting for the conversation everyone avoids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Competing Offer: \u003c\/strong\u003e Use a second option as real leverage without issuing an ultimatum or burning a valued relationship.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNegotiating as a Household: \u003c\/strong\u003e Align with a partner on shared money decisions by separating underlying interests from rigid positions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWalking Away as Leverage: \u003c\/strong\u003e Build a BATNA (Best Alternative to a Negotiated Agreement) so you can firmly hold boundaries against scope creep.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Negotiation Playbook is not about becoming a shrewd or ruthless operator; it is about being prepared, direct, and fair. By treating negotiation as a learnable skill with specific, repeatable moves, you will learn how to ask for your true market value and actually get it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Cross\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1804284793\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781804284797\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Readers First Publishing Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Daniel Cross","offers":[{"title":"Hardcover","offer_id":50780038136063,"sku":"9781804284797","price":29.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-negotiation-playbook-daniel-cross-9781804284797","provider":"WR Book House","version":"1.0","type":"link"}