{"product_id":"the-neurology-of-business-martin-pfiffner-9783031142598","title":"The Neurology of Business: Implementing the Viable System Model","description":"\u003cp\u003eThis book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization's neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Overlooked by classical organizational theory, this third dimension offsets its typical drawbacks.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Neurology of Business\u003c\/i\u003e introduces Stafford Beer's Viable System Model (VSM) and shows how this helps managers to diagnose, discover, and unleash the potential and performance lying dormant in today's enterprises.\u003c\/p\u003e\u003cp\u003eThe book is based on numerous consulting projects and management seminars conducted in Europe, America, and Asia. It guides the reader through the diagnosis and design process and illustrates application issues with practical examples. In this way, the book provides managers with the language needed to have meaningful conversations abouthow their organizations are functioning. As such, it will benefit managers in business and nonbusiness organizations, as well as readers interested in general management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Pfiffner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031142594\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031142598\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Martin Pfiffner","offers":[{"title":"Hardcover","offer_id":44072375222527,"sku":"9783031142598","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5b121b53-044d-4572-98fa-59c34233374b.jpg?v=1685441584","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-neurology-of-business-martin-pfiffner-9783031142598","provider":"WR Book House","version":"1.0","type":"link"}