{"product_id":"the-new-art-of-selling-leroy-gross-9781592800681","title":"The NEW Art of Selling Intangibles","description":"'It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike.\"-- Keith Clark, DWC ConsultantsFinancial professionals often cringe at the thought of being in the business of 'selling\". But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself  Your 'product\" is elusive - or intangible - making the challenges you face 'selling\" even more complex.Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices.This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning.Learn to master every method needed to perfect your 'selling\" skills - even if selling does not come naturally to you. You'll find.- 4 ways to get past 'No\"- 11 top resources for finding prospects- 3 magic words to increase your sales power \u0026amp; income - instantly- Selling phrases - for everything from stocks, index funds \u0026amp; annuities to 529 plans- Closing techniques - and scripts - for every situation- How to heat up 'Cold Calls\" and warm up prospects.Plus - methods for developing proper asset allocation strategies - and convincing clients to embrace them. Yes, there still is an 'art\" to selling intangibles. Now - master the art yourself - with the proven methods featured in this new work.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e LeRoy Gross\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1592800688\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781592800681\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marketplace Books, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"LeRoy Gross","offers":[{"title":"Paperback","offer_id":43985246552319,"sku":"9781592800681","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7bb8a323-57dc-438a-8f8a-0525dbad5871.jpg?v=1683276428","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-art-of-selling-leroy-gross-9781592800681","provider":"WR Book House","version":"1.0","type":"link"}