{"product_id":"the-new-brazilian-mediascape-eli-lee-carter-9781683401834","title":"The New Brazilian Mediascape: Television Production in the Digital Streaming Age","description":"\u003cp\u003e\u003cb\u003eHow new media is ushering in a more diverse Brazilian national identity\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, Eli Carter explores the ways in which the movement away from historically popular \u003ci\u003etelenovelas\u003c\/i\u003e\u003cbr\u003e toward new television and internet series is creating dramatic shifts \u003cbr\u003ein how Brazil imagines itself as a nation, especially within the context\u003cbr\u003e of an increasingly connected global mediascape. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor more than half a century, South America's largest over-the-air \u003cbr\u003enetwork, TV Globo, produced long-form melodramatic serials that \u003cbr\u003ecultivated the notion of the urban, upper-middle-class white Brazilian. \u003cbr\u003eCarter looks at how the expansion of internet access, the popularity of \u003cbr\u003eweb series, the rise of independent production companies, and new \u003cbr\u003elegislation not only challenged TV Globo's market domination but also \u003cbr\u003ebegan to change the face of Brazil's growing audiovisual landscape. \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCombining sociohistorical, economic, and legal contextualization with \u003cbr\u003eclose readings of audiovisual productions, Carter argues that a \u003cbr\u003efragmented media has opened the door to new voices and narratives that \u003cbr\u003erepresent a more diverse Brazilian identity. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA volume in the series Reframing Media, Technology, and Culture in \u003cbr\u003eLatin\/o America, edited by H馗tor Fern疣dez L'Hoeste and Juan Carlos \u003cbr\u003eRodr?uez\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eli Lee Carter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1683401832\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781683401834\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Florida Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Eli Lee Carter","offers":[{"title":"Hardcover","offer_id":45064672739583,"sku":"9781683401834","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c2330b9-4392-43f7-9fe5-a3656f7cf450.jpg?v=1712124789","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-brazilian-mediascape-eli-lee-carter-9781683401834","provider":"WR Book House","version":"1.0","type":"link"}