{"product_id":"the-new-consumer-psychology-sang-min-leo-whang-9781138898929","title":"The New Consumer Psychology: Scanning buying behavior with MRI of the mind","description":"\u003cp\u003eThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. \u003ci\u003eThe New Consumer Psychology\u003c\/i\u003e attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. \u003c\/p\u003e\u003cp\u003eThe book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers' subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sang Min (Leo) Whang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138898929\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138898929\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/03\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Sang Min (Leo) Whang","offers":[{"title":"Hardcover","offer_id":47425155727615,"sku":"9781138898929","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e789f2fd-6fab-4e41-8c83-57d391483a63.jpg?v=1761537425","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-consumer-psychology-sang-min-leo-whang-9781138898929","provider":"WR Book House","version":"1.0","type":"link"}