{"product_id":"the-new-emerging-market-multinationals-amitava-chattopadhyay-9780071782890","title":"The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands","description":"\u003cp\u003e\u003cb\u003eBreakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.\u003c\/p\u003e \u003cp\u003eTo help you compete, \u003ci\u003eThe New Emerging Market Multinationals\u003c\/i\u003e outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAmitava Chattopadhyay\u003c\/b\u003e is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.\u003cbr\u003e\u003cb\u003eRajeev Batra\u003c\/b\u003e is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.\u003cbr\u003e \u003cb\u003eAysegul Ozsomer\u003c\/b\u003e is associate professor of Marketing at Koç University, Istanbul, Turkey.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071782893\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071782890\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/08\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.27h x 6.39w x 1.22d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2013","brand":"Amitava Chattopadhyay","offers":[{"title":"Hardcover","offer_id":44128410763519,"sku":"9780071782890","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_19531bd5-4983-4c31-b00f-a9ed51e46fdf.jpg?v=1687458562","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-emerging-market-multinationals-amitava-chattopadhyay-9780071782890","provider":"WR Book House","version":"1.0","type":"link"}