{"product_id":"the-new-global-marketing-reality-r-brookes-9781349509799","title":"The New Global Marketing Reality","description":"Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e R. Brookes,R. Palmer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349509795\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349509799\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"R. Brookes","offers":[{"title":"Paperback","offer_id":48088055382271,"sku":"9781349509799","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_13c00a70-7b22-428b-9cb7-2f7cb3510bb7.jpg?v=1769102860","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-global-marketing-reality-r-brookes-9781349509799","provider":"WR Book House","version":"1.0","type":"link"}