{"product_id":"the-new-handshake-joan-c-curtis-9780313382710","title":"The New Handshake: Sales Meets Social Media","description":"\u003cp\u003e\u003cb\u003eThis book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe New Handshake: Sales Meets Social Media\u003c\/i\u003e, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy--including how to empower salespeople to overcome their resistance to change.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joan C. Curtis, Barbara Giamanco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313382719\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313382710\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/05\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.78h x 6.14w x 0.91d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 132","brand":"Joan C. Curtis","offers":[{"title":"Hardcover","offer_id":43913692348671,"sku":"9780313382710","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9428e1ea-7917-42f3-8edb-7e3522d9c2fe.jpg?v=1680621744","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-handshake-joan-c-curtis-9780313382710","provider":"WR Book House","version":"1.0","type":"link"}