{"product_id":"the-new-influencers-paul-gillin-9781884956942","title":"The New Influencers: A Marketer's Guide to the New Social Media","description":"Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Gillin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1884956947\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781884956942\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Quill Driver Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2009 pg. 119","brand":"Paul Gillin","offers":[{"title":"Paperback","offer_id":44125505585407,"sku":"9781884956942","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ac8f12db-9692-4f22-9708-fc18070b0917.jpg?v=1687443020","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-influencers-paul-gillin-9781884956942","provider":"WR Book House","version":"1.0","type":"link"}