{"product_id":"the-new-marketing-analytics-frank-koechlein-9781536909197","title":"The New Marketing Analytics: A CMO's Guide to Harnessing Traditional \u0026 Big Data To Drive Business Results","description":"\u003cp\u003eTHE NEW MARKETING ANALYTICS \u003c\/p\u003e\u003cp\u003eA clear, common sense guide for implementing an effective data analytics strategy. \u003c\/p\u003e\u003cp\u003eIn today's world, no matter the industry, businesses and organizations are competing in an information-based marketplace. To effectively compete, marketing leaders are tasked with timely analysis of mountains of customer and market information to make faster and better marketing decisions. It's not just the task of collecting information. It's the development of new insights and the ability to implement this new found knowledge to drive more profitable marketing - that's what counts. \u003c\/p\u003e\u003cp\u003eMarketers get paid to produce results. From chief marketing officers to independent small business owners, success is defined as growing a business, increasing profitability, having a better understanding of customers or being a market leader. \u003c\/p\u003e\u003cp\u003eThis book will demonstrate how the degree of success is in direct proportion to the ability to successfully analyze both traditional and big data. The information and wisdom derived from data is the ultimate competitive advantage. \u003c\/p\u003e\u003cp\u003eWelcome to the New Marketing Analytics.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Koechlein, David E. Dirks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 153690919X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781536909197\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.01w x 0.41d\u003c\/p\u003e","brand":"Frank Koechlein","offers":[{"title":"Paperback","offer_id":44567162355967,"sku":"9781536909197","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_94d5237b-0ee2-42bb-ad83-e51200d61abb.jpg?v=1701376321","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-marketing-analytics-frank-koechlein-9781536909197","provider":"WR Book House","version":"1.0","type":"link"}