{"product_id":"the-new-oil-arent-van-t-spijker-9781935504825","title":"The New Oil: Using Innovative Business Models to turn Data Into Profit","description":"\u003cp\u003eHow can you leverage the value of your company's data?\u003c\/p\u003e\u003cp\u003eWell over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe New Oil\u003c\/em\u003e shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe New Oil\u003c\/em\u003e, Arent van 't Spijker explains how companies such as Google, Nike and Adara are leveraging a 'Data Driven Strategy'. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then shows how to successfully put these business models to practice. Above all, he will inspire you to follow in the footsteps of market leaders.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arent Van 't Spijker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1935504827\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781935504825\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Technics Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/10\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"Arent Van 't Spijker","offers":[{"title":"Paperback","offer_id":43989545976063,"sku":"9781935504825","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_465606dd-2ede-4249-88ee-5e3848fc60b7.jpg?v=1683300120","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-oil-arent-van-t-spijker-9781935504825","provider":"WR Book House","version":"1.0","type":"link"}