{"product_id":"the-new-publicity-kit-jeanette-smith-9780471080145","title":"The New Publicity Kit","description":"A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeanette Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471080144\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471080145\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/08\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.12h x 8.22w x 0.77d","brand":"Jeanette Smith","offers":[{"title":"Paperback","offer_id":48064988643583,"sku":"9780471080145","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_480b0e5f-9d79-45b8-9958-ce804db46de4.jpg?v=1768672389","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-publicity-kit-jeanette-smith-9780471080145","provider":"WR Book House","version":"1.0","type":"link"}