{"product_id":"the-new-sustainability-edge-philip-kotler-9781069039682","title":"The New Sustainability Edge: Redefining Business from Startups to Industry Leaders","description":"\u003cp\u003eSustainability has become a buzzword in business, politics, and academia--but are we truly making a difference? Are today's corporations and entrepreneurs prioritizing long- term sustainability, or is it merely a marketing stunt? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA sustainable strategy is no longer optional--it's essential. The time has come to rethink how we do business. It is not just to survive, but to lead with purpose. The traditional business model is under threat and more fragile than ever. It's time to transform profit-driven enterprises into purpose-led social businesses--aligning profitability with meaning, for both people and the planet. This is not merely about a balance sheet of profit and loss--it goes much deeper. \u003cp\u003e\u003c\/p\u003eThis book challenges conventional approaches to sustainability and redefines what it means to create lasting impact. Featuring insights from 30 world-class academics, researchers, and business leaders, this essential guide explores how businesses can move beyond profit-driven models to embrace sustainability as a core strategy for success. \u003cp\u003e\u003c\/p\u003eKey themes include: \u003cbr\u003e- Redefining sustainability for a changing world \u003cbr\u003e- The intersection of people, planet, and profit \u003cbr\u003e- Emerging business models for a sustainable future \u003cbr\u003e- Practical strategies to drive real change \u003cp\u003e\u003c\/p\u003eWith 19 thought-provoking chapters covering diverse industries-- from branding and tourism to social business and customer-centricity -- this book equips students, entrepreneurs, and business leaders with the tools to build a more sustainable and profitable future. Packed with real-world case studies and expert perspectives, it offers a roadmap for shaping a world that prioritizes both prosperity and planetary well-being.\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eContributors: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eProfessor Philip Kotler, Professor Russell Belk, Professor Annamma Joy, Vijaya Kumar Murty, Khalid Hasan, Professor Douglas Schofield, Professor Janet Ward Schofield, Dr. Lena Cavusoglu, Dr. Deniz Atik, Professor Linden R. Brown, Dr. Alexander H. Hay, Professor Neil Seeman, Yasmin Glanville, Dr. Chris L. Brown, Dr. Nilam Bedi, Dr. Sugeeth Patabendige, Dr. Chathuri Senarath, Nicolai Broby Eckert, Dr. Zahra Shakeri, Professor Shafiqur Rahman, Professor Ramesh Shrestha, Dr. Faisal Wali, Dr. Tanvir Ahmed, Dr. Ahmed Ferdous, Dr. Amlan Haque, Professor Farid Ahammad Sobhani, Professor Rishi Bhardwaj, Sukarmina Singh Shankar, Munir M. Merali, Piyush Mathur\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1069039683\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781069039682\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sutherland House Experts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Philip Kotler","offers":[{"title":"Paperback","offer_id":48440625692927,"sku":"9781069039682","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d7ae5584-24a6-4e47-b72b-29c65b5319aa.jpg?v=1777183705","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-sustainability-edge-philip-kotler-9781069039682","provider":"WR Book House","version":"1.0","type":"link"}