{"product_id":"the-new-typography-in-scandinavia-trond-klevgaard-9781350428133","title":"The New Typography in Scandinavia: Modernist Design and Print Culture","description":"\u003cp\u003eThis is the first in-depth work on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernizing force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. \u003cp\u003e\u003c\/p\u003eBased on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Trond Klevgaard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350428132\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350428133\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.15h x 6.15w x 0.70d","brand":"Trond Klevgaard","offers":[{"title":"Paperback","offer_id":44634279805183,"sku":"9781350428133","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b6f4a54e-88ba-4852-aada-1b222ab275e1.jpg?v=1703588484","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-typography-in-scandinavia-trond-klevgaard-9781350428133","provider":"WR Book House","version":"1.0","type":"link"}