{"product_id":"the-new-typography-jan-tschichold-9780520250123","title":"The New Typography","description":"Since its initial publication in Berlin in 1928, Jan Tschichold's \u003ci\u003eThe New Typography \u003c\/i\u003ehas been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Tschichold\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520250125\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520250123\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.80w x 0.70d","brand":"Jan Tschichold","offers":[{"title":"Paperback","offer_id":46372814848255,"sku":"9780520250123","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a8debf36-cf55-467e-9ae5-1e148e3d03c7.jpg?v=1732727037","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-new-typography-jan-tschichold-9780520250123","provider":"WR Book House","version":"1.0","type":"link"}