{"product_id":"the-next-big-thing-rob-marciano-9781426223297","title":"The Next Big Thing: Innovations for a Better, Smarter, Stronger Tomorrow","description":"\u003cb\u003eExperience the world's most promising technological innovations and the science behind them in this entertaining photo-rich book. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eFor futurists and sci-tech enthusiasts, every page reveals advances powering our future, with on-site interviews, deep explainers, and helpful visuals. \u003cp\u003e\u003c\/p\u003eWhat will our future look like? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Next Big Thing\u003c\/i\u003e, meteorologist and science reporter Rob Marciano invites readers to take a journey through the innovations that will change our lives for the better in four key realms of science: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eEnergy\u003c\/b\u003e - How will we power the planet? Marciano ventures inside a nuclear fusion reactor to learn about sustainable, near-infinite energy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eElectricity\u003c\/b\u003e - Marciano goes airborne in an electric one-person aircraft--could be tomorrow's Uber!\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInfrastructure\u003c\/b\u003e - Can we build cleaner cities? Marciano visits Ascent, a timber skyscraper in Milwaukee.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInformation\u003c\/b\u003e - Is AI friend or foe? Marciano meets android SOPHIA and asks her that question.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eComplementing Marciano's reporting, physicist James Trefil unpacks the science behind each innovation and highlights other promising developments: solid-state batteries, quantum computers, 3-D printed homes, and robots. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBy the end of this book, you won't just hope for a better future. You'll believe in it--by understanding the bold science and technology making it happen.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Marciano,James Trefil\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1426223293\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781426223297\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e National Geographic Society\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Rob Marciano","offers":[{"title":"Hardcover","offer_id":47419841020159,"sku":"9781426223297","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8064e413-7de6-4a3e-8816-a10a9221ed82.jpg?v=1761514188","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-next-big-thing-rob-marciano-9781426223297","provider":"WR Book House","version":"1.0","type":"link"}