{"product_id":"the-next-china-is-still-joe-ngai-9781668226216","title":"The Next China Is Still China: An Insider's Playbook for Winning in the New Era","description":"\u003cb\u003eBoth a revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity--by two leaders who, over the course of decades, have taken turns helming McKinsey's China-based management consulting.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn just forty years, China has transformed from a closed economy into a global powerhouse. Riding the tailwinds of its massive labor supply, aggressive infrastructure investment, and ingrained work ethic, the nation became a haven of opportunity. However, more recently, shifting demographics, less torrid growth, and an increasingly complex geopolitical environment have caused some to wonder: Where lies the next China? The authors of this book have a bold and unequivocal answer: the next China is \u003ci\u003estill\u003c\/i\u003e China. \u003cp\u003e\u003c\/p\u003eThere is no substitute for the Chinese market. China accounts for a staggering 30% of global manufacturing and 18% of global GDP, surpassing the European Union and trailing only the United States. Even if China's real GDP only grows at a modest 2% annually over the next decade, it would still contribute nearly 30% to global growth. With 4.7 million STEM graduates each year (more than the total number of US degree graduates across all fields), China is well-positioned in an era of technological automation, artificial intelligence, and data-powered innovation. However, the strategies that once propelled businesses to success in China are no longer sufficient. A new playbook is needed. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Next China Is Still China\u003c\/i\u003e will answer a range of provocative questions, including: \u003cbr\u003e \u003cul\u003e \u003cli\u003eWill China with its aging population fall into a Japan-style stagnation, or can it maintain its superpower trajectory?\u003c\/li\u003e \u003cli\u003eWhat is unique about China's supply chain and how has that uniqueness contributed to Chinese companies' global competitiveness?\u003c\/li\u003e \u003cli\u003eWhat makes profitability in China uniquely challenging, despite its scale?\u003c\/li\u003e \u003cli\u003eConsidering the United States's massive investment in cutting-edge technology and AI, can China's fast-adapting innovation ecosystem keep up?\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003ci\u003eThe Next China Is Still China\u003c\/i\u003e upends conventional wisdom, providing fresh actionable strategies for winning in the years ahead.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Ngai,Nick Leung\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1668226219\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668226216\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Scribner Book Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/09\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.83d","brand":"Joe Ngai","offers":[{"title":"Hardcover","offer_id":47612078915839,"sku":"9781668226216","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_838215dc-8222-4034-9bad-f6d42c0f6520.jpg?v=1764518037","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-next-china-is-still-joe-ngai-9781668226216","provider":"WR Book House","version":"1.0","type":"link"}