{"product_id":"the-next-cmo-peter-mahoney-9781665711395","title":"The Next Cmo: A Guide to Operational Marketing Excellence","description":"\u003cp\u003eThe world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Mahoney, Scott Todaro, Dan Faulkner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1665711396\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781665711395\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Archway Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.58d","brand":"Peter Mahoney","offers":[{"title":"Paperback","offer_id":44049922228479,"sku":"9781665711395","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9eade764-0a23-4b3f-be8c-d220ad1d4015.jpg?v=1685004178","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-next-cmo-peter-mahoney-9781665711395","provider":"WR Book House","version":"1.0","type":"link"}