{"product_id":"the-non-human-persona-guide-damien-lutz-9780645326666","title":"The Non-Human Persona Guide","description":"\u003cp\u003eFor decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.\u003c\/p\u003e\u003cp\u003eNon-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.\u003c\/p\u003e\u003cp\u003eUsing non-human and non-user personas is new, however, so their use is low and best practices are still evolving.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Non-human Persona Guide\u003c\/em\u003e synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBONUS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Non-human Persona Guide\u003c\/em\u003e is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at \u003cem\u003ehttps: \/\/lifecentred.design.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Damien Lutz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0645326666\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780645326666\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Damien Lutz\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d","brand":"Damien Lutz","offers":[{"title":"Paperback","offer_id":44311090364671,"sku":"9780645326666","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7ff8ab7d-cad9-4c76-a9ab-19d001bb43ec.jpg?v=1695721023","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-non-human-persona-guide-damien-lutz-9780645326666","provider":"WR Book House","version":"1.0","type":"link"}