{"product_id":"the-obvious-choice-jonathan-goodman-9781400249138","title":"The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way","description":"\u003cp\u003e\u003cstrong\u003eTrying to win the internet is a gloriously inefficient way to build a business. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eForget becoming an influencer. Just because you can sell to the world, it doesn't mean that you have to--and it's definitely not where you start.\u003c\/p\u003e\u003cp\u003eNo matter your goals, \u003cem\u003eThe Obvious Choice\u003c\/em\u003e offers 15 timeless lessons on profit and success. Jonathan Goodman, one of the world's leading experts on helping people simplify their business, reveals proven frameworks to help you focus more, pray to the social media gods less, and master the art of attracting perfect customers.\u003c\/p\u003e\u003cp\u003eFor every 18-year-old on social media that thinks they need a big following just to make a few sales, there are 100 silent business owners quietly earning more money with less effort. If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed. \u003c\/p\u003e\u003cp\u003eBuilding a business and becoming an online entertainer are different games people play--neither's better or worse but problems arise when you conflate the two--playing by the rules of one and desiring the rewards of the other.\u003c\/p\u003e\u003cp\u003e Goodman makes the argument, backed by case studies ranging from coaches to coffee shops, million-dollar Mompreneurs to billion-dollar start-ups, that modern marketing technology has led us astray.\u003c\/p\u003e\u003cp\u003e This book is for any business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom.\u003c\/p\u003e\u003cp\u003e Specifically, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to find the people who already want to buy your thing.\u003c\/li\u003e\n\u003cli\u003eThe Sesame Street Razor for simplifying hiring and referrals.\u003c\/li\u003e\n\u003cli\u003eWhy becoming famous to the family is faster, easier, and more profitable than becoming famous on the internet.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Algorithms change, humans don't. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, \u003cem\u003eThe Obvious Choice\u003c\/em\u003e is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way\u003cstrong\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Goodman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1400249139\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781400249138\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Jonathan Goodman","offers":[{"title":"Hardcover","offer_id":46293230747903,"sku":"9781400249138","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_77b9611a-f417-4811-8d11-4b5b0c991c57.jpg?v=1730212637","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-obvious-choice-jonathan-goodman-9781400249138","provider":"WR Book House","version":"1.0","type":"link"}