{"product_id":"the-obvious-james-dale-9781401303211","title":"The Obvious: All You Need to Know in Business. Period.","description":"\u003cb\u003eThe secrets to success in business arent secrets at all. Theyre obvious, so obvious that theyve mostly been taken for granted or ignored -- until now.\u003c\/b\u003e Weve all read the business allegories, the \"how I did it\" success stories, and yes, there's good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in \u003ci\u003eThe Obvious\u003c\/i\u003e. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job -- from sales rep to department head to CEO -- the same principles yield the same results, and theyre always effective. While all of Dale's advice is, well, obvious, it's implementation isnt. In \u003ci\u003eThe Obvious\u003c\/i\u003e, Dale shares ways in which any businessperson can carry out these simple lessons and achieve success.\u003cul\u003e\n\u003cli\u003eShow up.\u003c\/li\u003e\n\u003cli\u003eDont be a jerk.\u003c\/li\u003e\n\u003cli\u003eSimple is better than complicated.\u003c\/li\u003e\n\u003cli\u003eTell the truth. (It's so rarely used, it's like a secret weapon.)\u003c\/li\u003e\n\u003cli\u003eBosses are not all idiots.\u003c\/li\u003e\n\u003cli\u003eDont look backward. There's nothing there.\u003c\/li\u003e\n\u003cli\u003eForgive and forget (or at least one out of two).\u003c\/li\u003e\n\u003cli\u003eTrust someone besides yourself.\u003c\/li\u003e\n\u003cli\u003eStart over tomorrow, but dont do it the same way.\u003c\/li\u003e\n\u003c\/ul\u003e Entertaining, compelling, and commonsensical, \u003ci\u003eThe Obvious\u003c\/i\u003e is all you need to know. Period.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Dale\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1401303218\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781401303211\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hachette Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.78h x 5.26w x 0.88d","brand":"James Dale","offers":[{"title":"Hardcover","offer_id":44123413577983,"sku":"9781401303211","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fc6053a7-e588-45c7-b474-eb4a5f375795.jpg?v=1687430753","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-obvious-james-dale-9781401303211","provider":"WR Book House","version":"1.0","type":"link"}